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INVOLVD Episode 4: Cool Meets Cause

“We want to give kids the same opportunity that snowboarding gave us.” Hear how Cool Meets Cause is breaking down the cost barriers and getting the youth of North Minneapolis involved in winter sports on episode four of Virtual Media Entertainment's (VME) new web docuseries, INVOLVD.

NEW YORK – March 25, 2021 – The fourth episode of the new web docuseries INVOLVD airs today on

Episode four features Cool Meets Cause, a Minneapolis-based program committed to breaking down cost barriers that prevent underprivileged youth in the Twin Cities from trying snowboarding. Providing gear, instructors, time and space to the youth of North Minneapolis, Cool Meets Cause hopes participants get to enjoy not only the sport, but the long-term positive impact of the connections and skills they gain while in the program.

INVOLVD is produced by ADX Labs Inc.’s entertainment company, Virtual Media Entertainment (VME) and focuses on ordinary people bringing about extraordinary positivity within their communities.

The web docuseries premiered on February 11, 2021, with episodes airing every other Thursday on

  • Episode 1 featured Chris Axelson, artist and former member of the US National Guard, who talked about his part in the Minneapolis protests following the murder of George Floyd and the art he created featuring the 1778 Gadsen Flag with the words “Don’t Kneel on Me” that went viral. Watch Episode 1:
  • Episode 2, released on February 25, 2021, featured Witt Siasoco, a community-based artist, activist and educator. In the episode, Siasoco talks about his involvement in art and skateboarding and the unique chance to merge the two as a key member of the team at City of Skate. The episode highlights how art, skateboarding, and Siasoco’s community involvement are changing the Minneapolis skate scene. Watch Episode 2:
  • Episode 3 featured Xee Reiter, a Minneapolis-based visual artist specializing in watercolor and pen and ink illustration. As a first-generation Hmong American, cultural influences are found throughout her works. Finding her voice and her place in the world through artistic expression has led her to creating mural art, book illustrations, and TV graphics. Her story of how her art, culture, and identity become one was featured in episode three of INVOLVD which premiered Thursday, March 11, 2021. Watch Episode 3:
  • Episode 5 in the series focuses on female-founded Lady Boss (Sarah McNally), a group helping professional women through networking and support. Sarah McNally is a personal branding expert, wife, and mother. On a December 2019 morning, she and her friend Susan Auer met at a favorite breakfast spot in Minneapolis. That day, the absence of women at the restaurant eating breakfast and conducting business was startling. And it begged the question, why don't professional women meet for breakfast? And on the journey to answer this question, Lady Boss was born.  Lady Boss aims to provide an opportunity for women to network & connect with the goal of elevating each other so they can have the greatest impact in the workplace and ultimately in their lives. Episode 5 coming soon to INVOLVD on Thursday, April 8, 2021.

As the series develops, INVOLVD plans to expand the stories beyond Minneapolis.

Exclusive Spotify playlists support every episode of INVOLVD through VME's Just Added Music cloud-based playlist distribution technology. INVOLVD has invited every featured subject to create an exclusive playlist of songs inspired by their episode's themes. This week's playlist is featured here:

Previous INVOLVD episode Spotify playlists can be found at the following links:

Chris Axelson, Episode 1:

Witt Siasoco, Episode 2:

Xee Reiter, Episode 3:


A New Web Series from VME

Some of the people making the biggest impact in our world are those making outsized contributions in their own communities. Our own neighbors are shining a light of positivity, connection and change to build a more just and engaged society. 

INVOLVD tells their stories.

About VME

Virtual Media Entertainment (VME) is a tech-based entertainment group powered by the multifaceted global tech company ADX Labs, Inc. The VME portfolio incorporates its eponymous recording label and artist management businesses, artist services business All Music Promo, streaming service Just Added Music, crowdsourcing platform MyMy Music, TV and podcasting business VTV, and studio/soundstage facility RiverRock Studios. Led by accomplished entertainment manager and hit-maker, CEO Joseph "JoJo" Brim, the VME banner puts the artist at the forefront of their battle cry to: Be the interruption and use music to uplift humanity.


Key Takeaways
  • Professional snowboaders provide youth with an opportunity to snowboard
  • Cool Meets Cause provides free snowboard programming for under-represented communities
  • Episode 4 of VME's new web docuseries features Cool Meets Cause
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Cool Meets Cause, INVOLVD, Episode 4 — VME
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“We want to give kids the same opportunity that snowboarding gave us.”
Cool Meets Cause--Minneapolis-based youth outreach program
“In these times, it is so important to share the stories of regular people doing great things for their neighbors and communities."
Steve RennerFounder and CEO of ADX Labs, Inc.
“Through sharing these stories, our hope is to inspire others to become more INVOLVD, and that it leads to more compassion for one another.”
Steve RennerFounder and CEO of ADX Labs, Inc.
Related Bios
Cool Meets Cause
Minneapolis-based youth outreach program
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Simon Cousins
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